When you first start using social media there are so many options, from Facebook to Twitter to Instagram to LinkedIn, and they are all used in different ways. So what is the best way to start?
Would you start a marketing campaign without a strategy? Likely not. The same goes when you start posting on Social Media sites. With the multiple subscribed emails we receive on a daily basis, news articles, ads on every corner, and just daily life interaction, there is a continual flow of information coming at us. So, as you fight for interaction with your target customers, you need to provide something that is useful to them.
Here are a few key things to consider when starting your Social Strategy:
No one likes to interact with someone who lacks personality. It just isn’t enjoyable for anyone. Your brand and marketing all have a specific feel that makes your company who it is. Your social personality should be an extension of that.
It’s Not All About You – It’s About Your Customer
Remember those horrible conversations where the person sitting across from you just keeps talking about themselves and how amazing they are. Which is great for them. But when you are a company fighting for interaction with your target customer, your target customer wants to here what you can do to make their life easier. Make it all about them.
Think human first when you interact online. When you post content the goal should be to create a lasting relationship not make a sale. Social media shouldn’t be an exact extension of your marketing efforts, it shouldn’t feel like someone is trying to sell you something. Generate conversations, gain trust, build relationships.
Once you’ve decided on an approach make sure you’re approaching the right audience. Take a look at what your competition is doing, identify with a few key influencers in your industry and follow them, visit forums to see what topics are of relative interest to your business and explore conversation from a wide variety of sources.
There are numerous free tools available to help you take a look at what people in your target audience is talking about and what questions that they are asking that you might be able to answer. Take a look at Social Mention, Google Alerts, and Topsy.
And last but not least, be sure to utilize metrics so you can measure your success!
Your actionable this week: Take a look at your social media strategy and determine if your social personality matches your company goals.